Selected work

A Claude Skills plugin that derives GTM deliverables from a business's own evidence and writing instead of marketing theory — 13 skills across 4 tiers, all reading from two founder-specific source files instead of a shared template. — 13 skills shipped.

Built an automated, OpenAI-driven content engine — SEMrush gap analysis, Zapier automation, and human review — that lifted impressions 152% and expanded top-ranking keywords by hundreds over six months. — +152% total impressions.

Stood up a programmatic content engine with Byword.ai to produce 100+ SEO-optimized blog posts — scaling organic reach without scaling headcount. — 100+ blog posts produced.

Designed a modern, responsive interface for a progressive web app — an app-like experience that works fast and offline across every device.

Conceived, built, and launched a business analytics product from the ground up, then drove enterprise go-to-market and adoption — pairing a low-code product build with AI-assisted content and marketing automation. — 85% enterprise activation rate.

Led the product launch, implementation, and in-product UX for a scalable Zapier integration, giving customers self-service connectivity to 5,000+ systems while reducing internal integration support requirements by 90%. — 5,000+ connected systems.

Built the company’s first scalable sales and account-based marketing playbook system, codifying ICPs, target markets, messaging, and rep scripting to maintain GTM consistency as the sales organization grew from 15 to 70 representatives. — +10% close rate improvement.

A Dollar Shave Club–style walk-and-talk commercial created to take the product down-market to a younger audience of business professionals — a commercialization and product-testing play that reached 250K+ and opened new industry verticals. — 250K+ social reach.

A brand-awareness commercial I created for a B2B SaaS company — one clear, human message that reached 5M+ people and drove 10,000 new account activations. — 1M+ views.