Reid Fredrickson

Head of Marketing

I build AI-driven marketing systems that compound growth, so teams can hyperscale with fewer people.

I lead marketing and product growth for SaaS companies, owning the full function: demand generation, product marketing, brand, and lifecycle, all connected to revenue. Over the last decade, I’ve built marketing organizations from the ground up and scaled go-to-market motions from early stage through sustained growth, consistently exceeding revenue targets.

Today my focus has shifted to what comes next: replacing manual marketing operations with agentic, AI-driven systems. I design and deploy automated workflows across demand generation, content, campaign execution, and analytics so a small team can produce the output of a much larger one. This means less headcount spent on repetitive execution and more capacity directed at strategy, positioning, and growth.

My work spans the whole funnel: architecting go-to-market strategy across multi-product portfolios, standing up product-led growth, running account-based marketing into the enterprise, and building the demand engine and analytics infrastructure that makes it all measurable. I’m equally comfortable setting strategy with executive leadership and building the AI workflows and prompts that make execution scalable.

I’m certified in Digital Marketing, Revenue Operations, and Inbound by HubSpot, and in Claude 101 and Claude Platform 101 by Anthropic, because the teams that win now pair marketing fundamentals with agentic AI.

  • Marketing Strategy
  • Demand Generation
  • Product Marketing
  • Go-to-Market Strategy
  • Brand Management
  • Digital Marketing
  • Content Marketing
  • SEO / SEM
  • Performance Analytics
  • Campaign Management
  • Team Leadership
  • Budget Management
  • Market Research