Reid Fredrickson — Portfolio / 2026

I build AI-driven marketing systems that compound growth

Marketing leader with 10+ years in B2B SaaS spanning go-to-market strategy, demand generation, and product marketing. I use agentic AI workflows and prompt engineering to build the positioning, programs, and systems that connect products to markets, generate demand, and create sustainable revenue growth.

Work

Index / 09
01 marketing-os: A Method-and-Voice Engine for Claude Skills · App Design

A Claude Skills plugin that derives GTM deliverables from a business's own evidence and writing instead of marketing theory — 13 skills across 4 tiers, all reading from two founder-specific source files instead of a shared template. — 13 skills shipped.

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02 Transforming Digital Presence with an AI Content Engine · Content Marketing

Built an automated, OpenAI-driven content engine — SEMrush gap analysis, Zapier automation, and human review — that lifted impressions 152% and expanded top-ranking keywords by hundreds over six months. — +152% total impressions.

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03 Programmatic AI-driven Creation of Over 100 Blog Posts with Byword.ai · Content Marketing

Stood up a programmatic content engine with Byword.ai to produce 100+ SEO-optimized blog posts — scaling organic reach without scaling headcount. — 100+ blog posts produced.

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04 NextGen UI: Modern User Interface for Progressive Web App · App Design

Designed a modern, responsive interface for a progressive web app — an app-like experience that works fast and offline across every device.

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05 Building and Launching a New BI and Analytics Product for Enterprise Customers · Web Design

Conceived, built, and launched a business analytics product from the ground up, then drove enterprise go-to-market and adoption — pairing a low-code product build with AI-assisted content and marketing automation. — 85% enterprise activation rate.

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06 Zapier Integration Launch & Self-Service Automation · Strategy

Led the product launch, implementation, and in-product UX for a scalable Zapier integration, giving customers self-service connectivity to 5,000+ systems while reducing internal integration support requirements by 90%. — 5,000+ connected systems.

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07 ABM / Marketing Playbooks for Sales Reps · Strategy

Built the company’s first scalable sales and account-based marketing playbook system, codifying ICPs, target markets, messaging, and rep scripting to maintain GTM consistency as the sales organization grew from 15 to 70 representatives. — +10% close rate improvement.

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08 Walk-and-Talk: A Down-Market Product Launch · Commercial

A Dollar Shave Club–style walk-and-talk commercial created to take the product down-market to a younger audience of business professionals — a commercialization and product-testing play that reached 250K+ and opened new industry verticals. — 250K+ social reach.

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09 Referrals and Connections Made Simple · Commercial

A brand-awareness commercial I created for a B2B SaaS company — one clear, human message that reached 5M+ people and drove 10,000 new account activations. — 1M+ views.

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How I work

A simple approach that holds up under pressure.

01

Demand generation

Full-funnel programs across paid, content, and lifecycle — built to generate intent-based pipeline, not just leads.

02

Product & go-to-market

Positioning, launches, and product-led growth that drive adoption and tie product value directly to revenue.

03

Lifecycle & retention

Onboarding and nurture that lift activation and cut churn, turning first touches into durable customers.

04

Analytics & attribution

Instrumentation and reporting so every team trusts the same numbers and every change has a clear read.

Contact

Let's build something that lasts.