Résumé

Head of Marketing

Cardtapp · Kirkland, WA

Led marketing and product growth strategy for Cardtapp, a B2B SaaS platform for sales and marketing automation serving the financial services and mortgage industry. Owned the full marketing function — demand generation, product marketing, brand, and lifecycle — and scaled the team and go-to-market motion from early stage through sustained multi-year growth.

• Grew annual recurring revenue by more than 3x over three years by architecting and executing go-to-market strategy across a multi-product portfolio.
• Built and scaled the company’s product-led growth strategy, centering user engagement and customer-journey optimization to drive 30%+ growth in new-user product utilization.
• Drove full-funnel performance through new campaign experimentation, lifting e-commerce revenue 30%+ YoY.
• Built and resourced the full marketing organization, directing hiring and functional decisions across internal teams, cross-functional stakeholders, and external agency partners.
• Owned the marketing budget, spend optimization, and P&L, partnering with executive leadership on integrated initiatives spanning demand generation, creative, web, and content.

Director of Marketing

Cardtapp · Kirkland, WA

Led core marketing functions spanning product GTM, new-market demand generation, customer marketing, account-based marketing, and digital strategy. Drove intent-based lead and MQL generation and pipeline acceleration, powered new-product adoption and retention, scaled upmarket ABM, and owned website optimization, testing, and analytics.

• Developed the go-to-market strategy for the SMS marketing and VoIP product line, driving 70%+ adoption within the first year and contributing a 20%+ YoY increase in revenue.
• Led the company’s first account-based marketing strategy, driving more than 3x growth in enterprise revenue over three years and growing the ABM team from a single hire into a full department.
• Executed a full-funnel demand generation strategy, growing qualified lead volume 3x while cutting cost per lead by roughly 40%.
• Reduced early-stage customer churn by close to 20% through lifecycle marketing and onboarding optimization.

Senior Marketing Manager

Cardtapp · Kirkland, WA

Built, scaled, and managed the demand generation engine to deliver accelerated, high-quality demand for new business pipelines. Implemented a lead generation model to generate targeted, intent-based leads and engage across channels to convert revenue-based demand.

• Launched the company’s first demand generation programs, scaling marketing-attributed revenue from $0 to $1M+ within the first year and cutting cost per acquisition by roughly 40%.
• Built multi-channel acquisition campaigns across paid media, outbound, email, and partnerships, driving 50%+ growth in qualified pipeline and a 70%+ increase in lead volume.
• Owned CRM management, attribution, and lead routing, and built automation workflows integrating marketing and sales systems, improving lead response time by 20%+ and lifting conversion rates by double digits.

University of San Diego

Bachelor of Business Administration, Marketing