Referrals and Connections Made Simple

Overview

This brand-awareness commercial brings the company’s core promise to life in under a minute: referrals and connections, made simple. The product helps professionals stay top-of-mind with their clients and turn those relationships into referrals — and the spot translates all of that into a single, benefit-led story anyone can grasp at a glance.

A client meeting from the commercial — two people across a desk, branded materials in view. — The story stays human: a real client conversation, not a feature demo.

The brief

The goal was brand awareness: get the company in front of as many of the right people as possible with a message that sticks. It’s a feature-rich sales-and-marketing platform, and feature lists don’t build a brand. So the spot does the opposite of a feature tour — it compresses everything the product does into one clear, human idea, the outcome the customer actually wants. Stay connected. Get referred. Keep it effortless.

The work

I owned the script, editing, and distribution — shaping the story on the page, cutting it to land the one idea cleanly, and putting it in front of the right audience across paid and organic social. The edit leads with the benefit rather than the interface, keeps the brand front and center, and was built to travel: a single, on-message asset the whole funnel could use.

The product in the story: a shareable profile that makes staying connected and getting referred a single tap.

Results

Run as a brand-awareness play across organic and paid social, the spot overdelivered — and, unusually for a top-of-funnel brand video, moved real product metrics:

1M+ views across organic and paid social
5M+ total reach
10,000 new account activations attributed to the campaign

Watch

The full commercial is embedded at the top of this page.